The story
It was a Saturday football game. Our favorite team winning. The whole family on the couch.
A timeout took us to a commercial break.
Then came an ad none of us would ever choose to watch, let alone with our kids in the room.
It was a mad rush to find the remote. Block the littles' eyes. (Block our own eyes.)
For the rest of the game we'd watch, then TV off. Wait. Back on. Check? Timeout. Off again.
It was absolutely ridiculous. So we made a button for it.
Creators of the NOPE remote
Provo, UT

